Cold calling scripts are used in just about every call that you might make, whether you want to believe that or not. If you were to do otherwise this would mean you were using totally different language each and every time that you made a call to a client or prospective client and you don't do that and you shouldn't do that.
If you are involved in a conversation say with your dream client, more than likely a large variety of your answers are going to pretty much be stock answers coming from cold calling scripts, this is because you have learned that stock answers are good to use with the more common questions and concerns that your possible clients might have. So, even if you are not looking directly at a script, you have learned to have prepared answers to questions, you must in order to be successful at what you you.
The main idea that lies behind cold calling scripts is not for you to look at and read directly from them word for word, because you are never suppose to sound like you are using a script, the whole idea behind these scripts is to help you to stop and take the time to make very effective language choices when you are talking to clients. Sure, there might be times where something you say could be absolutely brilliant and you make your point, but too often winging it through a conversation is going to lead you to make language decisions that are going to be ineffective.
Cold calling scripts are especially good for people who are new in the sales world. These scripts will help new people to stay on point and help them present a clear message that prospective clients can easily understand. It teaches them how to take the time to think about their language use. By writing down the language and then rehearsing helps to build up a persons confidence as well as their competence in their job.
These scripts can help a person keep focused on the key points they need to bring up and the key questions they need to ask the client in order for their call to be a success. The scripting helps a person keep their goal in mind at all times so that the language they use will reach the right outcome.
When a person writes down what they want to say and then rehearses it will make their language skills more effective and even more compelling to a client that they are trying to win over. If a person is stammering and falling all over their words trying to figure out just the right things to say, is the quickest way to lose a client right out of the starting gate.