Even though the world of business has changed due to technology, this does not mean that big and small businesses alike still don't need to generate business leads in order to keep their businesses up and running. Even though traditional cold calling, which once was the major source of gaining business leads, is not as common today, there are still ways in which you can generate business leads for your company.
One interesting way to use technology in order to generate business leads is to subscribe to different blogs that might relate to your own business and a better way yet is to create your own business blog that offers really good content for people who are interested in the same type of things that your business might be offering. For example, if you are an interior designer, contractor or even an architect you could offer content about redesigning an office, den, kitchen and so on. The key is to put fresh content up on the blog often and when Google sees your company blogging often it will send more visitors your way. Then you can urge people to sign up for your blog and this then gives you the chance to market to that person through their email. You can give them the option then through an online form to be contacted by a representative as well.
Another thing you can do with a blog is to offer valuable content downloads. For instance in the middle of a blog post you could have a specially designed graphic that offers a free ebook that says “Click here to download our free ebook.” or whatever you wish to say. Then when they click on the offer it will take them to a landing page that will contain more info about what your company offers along with a sign up form for the ebook. You can also put that same landing page on Twitter, LinkedIn and Facebook and have a headline that reads “Download Our eBook: Whatever Title Is to Be...” Each time a person clicks over to the landing page, you are generating a new lead to add to your business leads list.
Another good thing to offer when using the Internet as your “cold calling” venue are free consultations by using online media or also offer it through printed advertising. Free consultations can last from 30 to 60 minutes and although the customer is getting something for free, you are actually performing a sales call which in turn can be added to your business leads list. This is an easy way to learn about the prospective customers needs and if they could be a viable prospect for the future.
Social media is another way that you can generate business leads. It is a good place to offer your free consultations, special discounts, free ebooks and so on. All of which can add to your leads. For example if you only post 15 times each month on a variety of social networking sites you need to make sure that some of that content is actually other people's content that would relate to prospective customer interests and then within some of these posts make sure to include a link to your landing page. You can even post stories that might not have anything to do with your business but instead is uplifting or entertaining in order to get their interest and then you can encourage them to visit your landing page.
Another thing that you can do to get possible business leads is to offer online seminars called webinars that might explain your free ebook or explains what your product service does. When they sign up they can then give their contact information so that you can later contact them. You also can offer local seminars that are live that people can actually go to in person.
Another way to use the Internet to help is to go to current customers to see if they would mind giving you a referral or testimony that you can post on your blog as well as your social media accounts. By doing this it is easier to attract new customers to your business.